Cape Town, South Africa | Posted on 17/10/2024
As a Communications Analyst, you will play a critical role in analysing and enhancing our communication strategies. You will be responsible for evaluating the effectiveness of our internal and external communication initiatives, providing insights that drive decision-making and improve engagement. Your analytical skills and knowledge of communication principles will support our mission to effectively convey our brand message and foster positive relationships with stakeholders.
Responsibilities Gather, analyze, and interpret data related to communication strategies, including social media performance, audience engagement metrics, and feedback surveys.
Develop comprehensive reports and dashboards that highlight key performance indicators (KPIs) and trends, presenting findings to senior management.
Collaborate with the communications team to create and refine communication strategies based on data insights, audience needs, and organizational goals.
Content Evaluation: Assess the effectiveness of existing content and messaging across various channels, providing recommendations for improvements.
Stakeholder Engagement: Engage with internal teams, clients, and other stakeholders to understand communication needs and gather feedback.
Conduct market research to identify industry trends, competitor analysis, and audience preferences to inform communication strategies.
Assist in developing training materials and workshops for staff on effective communication practices and tools.
Support the execution of communication projects, ensuring they align with overall strategy and objectives.
Requirements Qualifications Diploma in Communications, Public Relations, Marketing, or a related field.
Minimum of 3 years of experience in communications analysis, marketing, or a related role.
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