Brand Manager

Who are we: An adventurous safari group offering luxury adventures in the vast wildernesses of AfricaWho are we looking for: A Brand Manager with at least 10 years work experience, good project management skills, previous experience managing a luxury brand and who has an interest in conservation.What will you do: Own and be responsible for the brand: performance, strategy, creative, outputs and reporting.Ensuring quality and consistency of all outputsCreating and managing a budget, in collaboration with the Marketing DirectorImplementation of agreed upon and devised strategyDrive revenue generation for the brand, opening up new channels for growthConsolidating all marketing activities into a unified approach both B2B and B2CManagement of Sales & Marketing integrated system eg.Zoho Marketing HubEnsuring a consistent brand identity across all touch pointsDrive brand outputs with the internal team and agency partnersDriving database growth with consistent communication strategyDigital marketingWorking with the marketing team for digital review of all electronic resources and platforms including Wetu, fact sheets, maps, infographics etcPrint media development and implementationWith an eye for great design, work closely with design partners to brief and deliver excellent creative design outputs that are on brandWhat will you need: Degree/Diploma in Marketing and/or Marketing Communications and/or Brand ManagementExperience in Luxury HospitalityExperience in Conservation (advantageous)Passion for philanthropyMinimum 10 years working experienceExperience in both B2B and B2C marketingExperience in digital and print marketing, content marketing, and social media marketingAbility to be strategic and have creative judgementAbility to derive analytical insights and actions from marketing metricsStrong project management skillsAn advanced level of computer literacy with special focus on use of marketing systems, as well as, Microsoft Excel, Word, PowerPoint and Outlook